According to the findings, the children who easily identified the logos of international food and beverage brands like Kentucky Fried Chicken (KFC), McDonald's and Coca-Cola, were more likely to prefer the processed foods marketed by these international brands.

"Our findings draw attention to the insidious and pervasive nature of marketing and how it impacts children's health," as quoted in IANS by principal investigator of the study Dina Borzekowski from the University of Maryland in the US. "Why would a five year old say that they want a Coca Cola over a lassi? Kentucky Fried Chicken over a stir-fried chicken and vegetable dish made by mom?" Borzekowski said.

Junk food has always been associated with various health risks, especially amongst kids. Here's what junk may do to a child's health-

1. May cause memory and learning problems

As per a study published in the American Journal of Clinical Nutrition, healthy people who ate junk for only five days performed poorly on cognitive tests that measured attention, speed and mood. The study concluded that eating junk food for just five days regularly can deteriorate your memory.


2. Causes obesity

Junk food is mostly loaded with calories and has zero nutritional value. Consuming it may cause weight gain and obesity along with a host of other health problems.

3. Lessens the ability to control appetite

Excess consumption of trans fat found in processed food can send mixed signals to the brain that makes it difficult to process what you have eaten and how hungry you are.

4. May cause anxiety

Fast food is packed with refined carbohydrates that cause your blood sugar levels to fluctuate rapidly. If these blood sugar levels dip, it may cause anxiety, confusion and fatigue.

With Inputs From IANS (sources-NDTV)



A new study show that children who regularly eat fast food don’t perform as well as their fellow students in school.

“Research has been focused on how children’s food consumption contributes to the child-obesity epidemic,” Kelly Purtell of Ohio State University, who led the study, told the Telegraph. “Our findings provide evidence that eating fast food is linked to another problem: poorer academic outcomes.”

The study, published in Clinical Pediatrics, measured the fast-food consumption of 8,500 American 10-year-olds and then reviewed their academic test results three years later. The children were a nationally representative sample and researchers took into account more than two dozen factors other than fast food that could skew the results.

Among those who ate fast food on a daily basis, the average science score was 79, as compared with 83 for those who never ate fast food. Similar results were discovered for reading and math.



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